A firm’s website is often the first impression a potential client gets of the practice. It is the place where lawyers can control what people learn about the firm as well as where they can portray their brand in the best light. For these reasons, the look, feel and structure of an attorney’s website are paramount.
Rankings.io excels at lawyer-specific website design for the legal vertical. Our goal for client websites is to create a balance among professional design, aesthetically pleasing appeal and best practices for user experience and SEO. We have a proven track record of building websites that look awesome, generate high conversion rates, and perform well in search.
Websites from Rankings.io are structurally designed to perform well in search. Right from the beginning of every website project, best practices in code construction and organization ensure that pages load fast, website’s are responsive to mobile devices, and that there are no validation errors in HTML and CSS.
Page load time is not just important for users, it’s a ranking factor in Google search results. That means if your competitors pages are loading faster than yours, they are more likely to show up above you in search. The Rankings.io framework that supports our SEO Driven DesignTM is light-weight and agile. Pages load in seconds whether they are being viewed on desktop or mobile devices promoting a great user experience for your visitors.
AMP or Accelerated Mobile Pages are Google’s solution to content heavy websites loading on mobile phones. Many websites do not come with AMP pages built in because it is a relatively new development. The custom framework from Rankings.io however has AMP pages baked right in. That means you won’t have to scramble to find another developer to convert your pages to AMP later on down the road. It also means your pages will load quickly and carry the AMP designation in search results pages.
It isn’t uncommon to get a theme that everyone else is using when you get a website built. Websites built on the Rankings.io framework are unique to you. We build in custom sidebars so that you can display whatever information you want.
Rank for additional keywords, display customized marketing messages, menus, or attorney profiles. Custom sidebars allow limitless combinations to improve usability for your visitors.
Schema is HTML markup that goes on your content to make it easier for Google to understand. This also makes your search results stand out among other results that do not have schema applied.
Normally lawyers would have to find someone to manually add schema to all of the content on their brand new site. No so with the Rankings.io framework. Our themes have attorney-specific schema built right in. Things like firm name, address, phone numbers, emails, and reviews are all marked up right when your site launches.
No one knows your firm better than you which is where our design process starts. Clients are involved right from the very beginning by telling us their thoughts on how they want their custom website to look. They are instrumental in helping us craft the vision of how they should be portrayed online.
We take the views and ideas from our clients and incorporate them into our design process. Using this method, our clients are more likely to get a website that is truly a reflection of their professional style.
Form follows function and that concept is no different for website design. Our seasoned designers learn about your firm and what practice areas are most important to highlight. We also take into account the local market that you’re targeting when coming up with design concepts.
With this information, our designers know what to make prominent on your new website so you can attract the clients you want. If we’ve done our job right, your clients will know exactly how to find the information they are looking for on your site as well as what to do when they are ready to commit to your firm.
Before we begin on your new website, we sit down with you to discuss things like look, feel and your firm’s goals. The idea is to get your vision on paper and then put our team to work making it a reality. Rankings.io has dozens of years combined experience in aesthetic and usability design expertise at our disposal.
Based on information from the pre-design consult, Rankings.io puts together three design mockups for your new website. These are representations of what your new site could look like before it is live on the web.
During this process, you can assess the overall direction of your web development process is heading in. Once a design concept is chosen by our clients, development work begins to bring the site to life on the internet.
We want your final website to be a projection of your professional practice so it has to be right. Our designers will go through rounds of revisions until you are satisfied and before even one line of code gets written. This is a time for lawyers to see how their website is shaping up and give feedback on what they like and what they want to improve upon.
Once you are happy with your new design, the professional coders at Rankings.io go to work building your site. We don’t want your site to be visible to search engines or anyone else before it is ready so we build everything in our state-of-the-art development environment.
This way you as well as our design and development professionals can see the site as it would look before it is available to anyone else.
After attorneys have signed off on design and development stages of their site, it is time for launch. During the launch process we make your site live to the public either on a new or existing domain. We ensure it is visible to search engines and that any existing URLs end up leading users to the places they expect.
Even though launching a website seems like the final task that is not the last time our professional staff of coders and developers looks at your site. We take every step to ensure your site is looking and functioning properly across all devices and all browsers.
"Rankings.io created a very professional website for my firm from scratch. They were very thorough and had a good eye for detail. I would recommend them for your online needs."
"When clients need new or redesigned sites, and when they want cost-effective ongoing marketing that brings measurable results, I recommend Rankings.io."
"They not only accommodated all of my requests, he did so with an air of professionalism throughout our engagement. I would highly recommend them without pause, halt or hesitation".